The Power of Nostalgia

Image credits : The New York Times

By Sadie Sweet

Nostalgia is defined as wistful affection for the past, typically for a period or place with happy associations. When thinking about a fond memory from our past, it provides us with happiness. Nostalgia can be a variety of things. Being homesick and wishing to return home is an example of nostalgia. It can also be listening to old music, watching old movies, looking at old photographs, visiting a childhood place or home, or yearning for things in the past all together.

Nostalgia has strong powers in our mental welfare. Thinking back to a time can let us reconnect with our authentic self. It allows us to be who we are and see the progression from then to now. Being nostalgic can help one be optimistic in the present day. It almost gives you a drive to make better connections and grow relationships. Nostalgia can be saddening at times when you think about all the good days that have seemed to have flown by. Although, it is scientifically proven that nostalgia is a positive thing for mental health. It can reduce stress, depression, and anxiety as a result.

Nostalgia has a big influence on things we purchase or indulge in. Brands often use a theme or an idea from the past and correlate it into their own ideas. Some companies are bringing back old shows and movies. More recently, fashion has played a huge part in nostalgia. Due to the fashion trend of Y2K fashion, or Year 2000, it has brought back many style trends of the 2000s, which in result brings nostalgia. Low waisted jeans, graphic tees, cropped shirts, different types of fabric, etc. It may lead one to think back to that time period and enjoyable memories that made them happy. Older music has also flooded back. Music artists may do a spin off of themes from years prior, for example, Dua Lipa’s ‘Physical’ music video brings back ‘80s workout videos.

Nostalgia is an insane tool to better the lives of many. It can be beneficial to those suffering from mental illnesses, influence consumers, and influence the way generations act and or dress. Nostalgia is a safe place to think back to when you were happy in the past, often making you happy in the present too. It can help you get through difficult times or bring your spirit up on a normal day. The power of nostalgia is unlimited.